It’s easy to feel that the competitive advantage is what we do, or how we do it.
Popolo Gelateria makes amazing gelato. It’s possible that single-handedly, I could almost support this business.
It’s easy to say that they are so successful because of how they make the gelato, or how they serve.
But it is deeper than that.
Your competitive advantage is how you think.*
If your advantage is fixed on a process, then it is stagnant. It is repeatable, it can be copied.
How you think though is different. Your ability to innovate, change, create and take action. This is fluid.
This is unique, is able to be leveraged, and will always carry a margin, if you want it to.
*Popolo constantly innovates. Their flavour selection is unique, and second to none. If you were to open up a shop next door with the same flavours today, tomorrow, they would have an edge already.
