Environment, Safety, Energy & Sales

The doctors office has that certain feel to it for a reason.

Social engagement is contingent on trust, which is built on a bedrock of safety.

If we don’t feel safe, we don’t trust. If we don’t trust, we don’t engage. And certainly not with a surgeon.

So ff you’re looking to serve others, this trust piece of course becomes critical.

Your tone of voice, how you stand, the hallway that people walk into, the nature of the music playing – these all are sending subconscious cues that influence our perception of the environment (or “neuroception”).

What do you want us to perceive?

Whether you’re bringing a hot new date back to your place, or on a sales call, it’s important to realise that how the other feels in the presence of the environment or energy that you create or provide, will be the main factor that influences the outcome.

We aren’t machines.

Humanising every aspect of your service or business is important.

*For more on neuroception and polyvagal theory and how it influences social engagement, check out the work of Stephen Porges

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