Buying the machinery, signing the lease on the space, coming up with the name…
When my favourite gelato shop Popolo Gelateria opened up, these were all difficult aspects for sure.
But the hardest part was figuring out how to really invite us in.
How to enrol us powerfully in their journey to create and deliver great gelato.
Enrolment is the difference between having a website, a bunch of equipment and making a change in the culture.
It requires empathy, awareness, patience, the ability to express and more – all transferrable skills.
So knowing that, and seeing that enrolment is perhaps the biggest part of any vision, the question is: how much effort are you placing on developing these skills and improving your ability to enrol?
