Ok, “hustle” first.
Let’s zoom out and look at the actual goal.
Usually, this involves getting some sort of meaningful project completed. Along the path, we find there’s certainly going to be some serious work involved. Usually more than most people think.
There has to be hard work, it simply isn’t easy to create change.
But the “working really hard” itself isn’t the goal, it’s a likely byproduct. The “hustle” isn’t the goal. The project is, and you’ll have to do some hard work in there along the way.
So, if there is intent, and the hard work is in alignment with the goal, and if it helps to call that “hustle,” then great.
We’d also be amiss if we didn’t look at Energy Generation – is your “hustle” making you sick?
If the work load is making you unwell, then back it off. The “hustle” isn’t serving, and you’re eating away at your own power source for creation. No bueno.
“Hype” on the other hand, is largely a trap.
This is part of the famous Gartner Hype Cycle which accompanies most technological breakthroughs. It’s a pop.
So, while “hyping” a product or service might grab you a couple of percent on the front end and feel good, it’s a huge energy drain and isn’t likely going to change the power of your work.
Hype is bells and whistles, a grab for attention, and it largely takes away from our ability to show up and consistently do good work.
“Hype” can feel good (to create, and to get caught in), it can cause a stir, but only long game consistency and meaningful work can add the next and most important layer, which is value and trust.
Trust is key.
Hustle if need be, but feel free to avoid hype.
