At Aunty Peg’s coffee shop in Melbourne, you’ll get the best of the best as far as coffee goes.
But, if you are after a latté, cappuccino or mocha, you’ll be either disappointed, or transformed, as they only serve it straight.
No milk steaming, no frothing, no soy and no nut “mylks.”
The place is straight up and showcases coffee in it’s purest form, and it gets busy in here.
You have a few options when you create something:
- You can spend your time trying to change the belief systems of others and “convince” them to come along with you.
- You can be “flexible” and bend your own offering to the demands of others to make sure you get some takers.
- Or, you can attract your specific tribe who believes what you believe.
Connecting your tribe is far easier, more fun, and more effective than trying to please the masses or convince those who are travelling in a different direction.
If they are heading somewhere else, they are not wrong, it just isn’t for them. Move on quickly, find your people and do your great work.
