Trends are interesting forces.
When a sub-culture starts trending, there’s almost a subconscious drive to move in alignment – to step in this new direction.
Sometimes the trend is “backed by science,” and other times (usually) it has simply become a positioning or status thing – “we now do this.”
A new agreement.
But “seeing” these shifts in the culture is important. If we have a product or service, this can of course influence timing, positioning or marketing.
And in our own lives, this awareness can help us decide when we truly want to take part, and when we are better off remaining seperate.
Just because everyone else is doing something, doesn’t mean it’s right for us. As Marty Neumeier might say – sometimes when they “zig,” what we really want to do is “zag.”
