Having an idea is kind of like having a certain amount of strength. It gets you so far, and allows a certain amount to happen.
Perhaps it’s actionable.
Maybe it’s helpful.
It might even be able to be monetised.
And, it can be thrown away, matched, replaced or copied.
Not only are ideas cheap, but typically the process, product or service that they evolve into, is easily commoditised in a saturated market.
It’s not that ideas aren’t worth generating, it’s that the ability to generate them is the really interesting part.
If we move beyond this potential finite world, we find four other areas we can work on that are open for infinite development:
- Your story and ability to tell stories.
- Your ability to think.
- Your willingness to take action.
- Your generosity.
While a singular output or “idea” might be important, the ability to generate, communicate, create and enrol on an ongoing basis certainly is.
