Sturgeon’s Law

“Ninety percent of everything is crap.”

Theodore Sturgeon was a science fiction writer in the 1950’s.

He noticed that science fiction was a genre that was often slammed by critics for being rubbish.

Sturgeon observed that the majority of examples in any other field could also be considered low quality – including art, poetry, restaurants etc.

So, this made science fiction no different to any other field – as was the case everywhere, “ninety percent of everything is crap.”

Social media, the internet, and a hyperconnected, fast world has created a long tail culture with an option for everything, and at the same time, ninety percent of it all is still crap.

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