Do we need to innovate?

If we have a new problem, we need to innovate.

If we want a better solution, we need to innovate.

If we’re faced with a changing environment, we need to innovate.

Innovation is really just recognising the living, evolving and changing nature of the people, culture and universe around us, then being willing to throw away some fixed habit or structures in order to face some of the newness.

Whether it’s business or a relationship, maybe it’s less about do we “need” to innovate, and more about how are we innovating?