Buying a surfboard is a bit of an experience for someone starting out.
You casually stroll into the shop, and pretend to be comfortable navigating the 500+ boards that all look pretty similar.
The crisp, flawless boards are sitting on racks, so you’re trying to look at dimensions, sizes, and understand if you’re even in the right area.
“Maybe I’m supposed to be looking over there?“
Eventually (at a good shop), you’ll get some help.
After the salesperson asks a bunch of questions, it’ll be whittled down to two or three boards based on where you’re at.
Now you have these three beautiful boards out on the floor or a display table.
What do you need to make the decision?
It’s been established that they’ll all work for you.
Your “reason” needs to be satisfied before you can move forward.
Your reason is looking for specifics.
The size of the boards to the nearest inch, the fiberglass lamination types, where the brand originated, the fin systems that are used…
It’s likely that it’s all inconsequential, but a lot of people still need to know the specs.
When you’re creating an event, experience or service for someone, it’s important to remember this.
Our reason needs to be satisfied.
It might be hard, but you need to give us the specifics. If we want to be involved at a deeper level, then at least our reason will let us move forward.
