If you’re a head designer or developer at Apple, and you regularly use the MacBook, you’ll notice that the keyboard and trackpad craps out on a lot of them, and that this is a pretty important part of the product.
If you own a café, and periodically enjoy a double espresso, you’re going to notice if the coffee is cold by the time it hits the table.
You can then decide on the next step.
You don’t need to use your own product or service every single day of the week, but it certainly makes sense to be in the mix with your best customers or fans.
Not only does it allow us to make it better, but it creates a story that resonates.
