The Flights to Nowhere

On October 10th, QF787 took off from Sydney and flew around a few parts of Australia.

Seven hours later, the plane, and 150 passengers, landed back in Sydney. The plane never stopped. It was a sight-seeing trip.

Tickets sold out within ten minutes, and were priced between $787 and $3,787 depending on your seat choice.

People are keen to fly.

These flights to nowhere – or “scenic flights” have been done before, and are also happening in other countries around the world during the coronavirus lockdowns.

While this is a ludicrous use of a day for some, it’s the ultimate adventure for others. And for many, flying is such a big part of their identity, that this type of thing brings a sense of identity and normalcy (yep, and that chance to post the window shots on social media).

Who we perceive ourselves to be dictates the vast majority of what we do. If our narrative, or view of the world and what’s important will drive us to a $3,787 plane ride for 7 hours with 149 other people, then it’s certainly a big driver behind customers at your cafĂ©, gym, or restaurant.

When you think of the people you work with, what’s important to them? What is their world view, and who do they perceive themselves to be, based on the actions they take?

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