In 2015, Pinkfong created the Baby Shark song.
Prior to that, the global kids media brand based in South Korea had released hundreds of products, including over 400 different apps in the first five years, with none of them having much success.
Now in 2020, the Baby Shark song and its variants have over 5 billion views on YouTube. If you’re interested, you can check it out here.
The thing is, Pinkfong has put out over 4,000 videos, songs, apps and games. Serious volume, and, experimentation.
While after the fact it seems obvious why the Baby Shark song did so well, at the time, there was no way of knowing.
It was just another song.
As a business, the external environment and the market itself is the judge of the success of an innovation, or “leap” that we take. We have no way of truly knowing if a leap is going to be successful before it reaches a few people.
Maybe it’s helpful to think of innovation as completely neutral, not as something to make us better or worse, or anything else. Innovation is simply the exploration of our edge.
A neutral stance, or, not knowing the end result means our only opportunity is to continue to innovate and learn through market response and growth.
