A great software program ticks two major boxes – we keep using it over time, and we share it with others.
The first box is important for the user and longevity.
The functionality has to be passable, the UX/UI good enough, and the company values need to stack up enough for us to stay in the game. When we use the program for a longer period, we get better at it – we become proficient – which creates results.
The second box is key for growth.
The network effect is when the program or platform improves when more of us use it. If you’re on twitter by yourself, it’s so-so. If all of your friends join, the platform improves. The network effect is one factor that drives sharability.
So, the question then is, when we look at other kinds of programs, why do we so often skip these same two criteria?
Whatever it is that we want to achieve in business, health, or with a personal goal, we need a program, or a “plan” to get there.
Rather than focusing on a 6 week result, or an 8 week transformation, what would happen if we focused on creating something we could stick with for the long game?
What if we designed something that worked better when we enrolled more people to come along with us?
