There’s a bit of a debate.
If we attract people who believe what we believe, then we want to be vocal about that stuff in our business, marketing, or communication.
We want to be clear what we stand for, and highlight our values in our work, and how we show up. Become a beacon of light for “people like us.”
So the second question is, do we make a stand against the people who don’t believe what we believe?
Do we throw stones at the other side? And if so, how big are these stones?
Here’s a Corvette ad from 2002 (showing a ’63 Stingray), throwing stones at Volvo.
Pretty good. It’s funny, there’s no personal attack, and it’s true. They don’t really write songs about Volvos…
So, should you throw stones? The answer is, sure, if you want to. It works. But, à la Corvette, we can choose to do it tastefully, focusing on the idea, product, business or concept, and not the human.
We never cut down the people themselves.
Maybe one day people on social media will take a cue from mainstream advertisers?
(shoutout to Cole Schafer for the Corvette ad.)
