The Upfront Option

The “now,” rather than the “later.”

The future value of the now can be exponential. 

The downside of the later can be catastrophic.

The action in the now is one of attention, the shift to the later is often one of distraction.

Of course, we have priorities, but today we also have a society of distraction. Separating the two we we create the timeline for our action is huge.

 

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