Hype: Approach, Not Activity

In 1950, you might have enjoyed cycling, or tennis, or walking.

Each activity had it’s own approach associated with it, which had been developed over time. It would (and still does) take years to become proficient in the sport or activity.

The “active lifestyle” was still present for many and only 20-40 years prior, it was the norm.

There wasn’t that much hype, because what you did or achieved on a given day wasn’t shared.

No Facebook, no Insta.

As we developed the ability to share our activities or achievements via social media, in the industry, the hype went up, quickly. The excitation level of the activities increased and the actual options to choose from changed.

Instantly we created a bunch of spectator sports and the demand for more options.

There were options for hotter and more intense yoga, in some spin cycling classes, you now can do pushups while still on the bikes.

More options, for those looking for variety. Yoga asanas can be done with intensity, or, strength training can be done more slowly.

This freedom of choice is great. You can find exactly what you are looking for.

So, the question then, what are you looking for?

Knowing this context, knowing what is important to you and where you want to go, how it can support your bigger directions in life, prior to showing up, allows you to be clear on how to engage once you’re there.

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