I work with quite a few business owners (gyms, coaches, PT’s, trainers, small businesses).
One of the topics that arises is “content creation.”
Due to the amount of information, advertisements and imagery that is bombarding us on the internet, there is feeling that as a business owner, we need to be creating our own “content” or we might be missing out.
Well, it’s true. In a way.
And not just business owners.
You do really need to be creating your own content.
But not because you see it everywhere – because if done right, it can transform your way of approaching the day and your way of creating and sharing ideas.
But here’s the thing:
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The content is with a small “c”. This means that you are simply showing up with an “idea, thought, observation or message” that is yours, for your audience, or based around your life.
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It should NOT be content with a capital “C,” which includes click-bait headlines, 5-tip lists, “3 ways to keep the weight off” or the “Top Ten Marketing strategies for Instagram.” If it can be found elsewhere on the web, looks big, bold and attractive, it likely is content with a capital “C.”
We don’t want out of the box ideas.
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“C” is also for “contribution.” – there is emotional energy that goes into content with a small “c.” You are contributing an idea, thought or observation that you made. This is a gift, that you are giving, with no expectation of a return (it is likely there is no return)
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You’ve Already Done This. In school, when you wrote a paper, did a drawing in art class or made a sculpture. The problem was, we created infrequently and shared very infrequently. Not many kids loved getting up at the front of the class and sharing their work.
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“Keep showing up. Keep giving” – if you do not stick to your schedule, do not show up, miss a few months, then you have not committed to the posture of generosity. You were looking for a trade, and when it didn’t come back around, you prioritised something else. Be consistent.
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Keep it for your tribe. If your tribe is left-handed baseball players that like to do backflips and enjoy trips to Tasmania and a gin and tonic on Friday, then you create for those people. You don’t create for others trying to convince them to be that person.
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EVEN IF YOU’RE NOT IN BUSINESS – creating the time to realise and present your own thoughts, observations or ideas to the world on a consistent basis can do amazing things. Simply the act of showing up can have a great impact on our ability to move through fear, share ideas, present and engage with others.
Could it just be in a journal?
Perhaps, but when create the practice of presenting publicly, we get this extra benefit in that we realise that presenting ideas or observations publicly is not that bad. In fact, it may even help create change.
This realisation can have a great impact in other areas of life.
