In 1980 in their book “Positioning” Al Ries and Jack Trout discuss marketing and communication. They outline to us the “over-communicated society” at the time: “There is television. Commercial, cable, and pay. There’s radio. AM and FM. There’s outdoor. Posters and billboards. There are newspapers. Morning, evening, daily, weekly, and Sunday.” They go on to...
About Me
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated.