Day

March 6, 2019
In 1980 in their book “Positioning” Al Ries and Jack Trout discuss marketing and communication. They outline to us the “over-communicated society” at the time: “There is television. Commercial, cable, and pay. There’s radio. AM and FM. There’s outdoor. Posters and billboards. There are newspapers. Morning, evening, daily, weekly, and Sunday.” They go on to...