On F-18’s there aren’t a lot of comforts – raw metal, rivets showing everywhere.
On a lot of racing yachts, they don’t even paint some of the internal surfaces, in order to save weight.
Since the iPhone 6, there has really been very little actual improvement, despite a bunch of added features.
In our product, service or even in our own daily routine or physical practice, we can easily add.
We can bring in a new feature, but over-estimate the benefit. We can fool ourselves, but the result is just a little short term comfort, clutter and noise.
Making something better isn’t necessarily adding more to the experience.
Choosing this path can be a lot harder and a lot scarier, because there are fewer places to hide.
