I’m pretty sure Seth Godin and the altMBA team don’t publish the book list for this four week intensive for a reason. It’s not that they don’t want anybody outside of the program to know what some of the recommended reading is, it’s that they know we will do the work and talk about it...

Almost all of what we choose to engage in stems from the story we tell ourselves. Who we believe ourselves to be, how we exercise, what we eat. We like to think there’s some level of “unbiased research” in there, but typically that too, has passed through a filter of conditioning that is in line...