Almost all of what we choose to engage in stems from the story we tell ourselves.
Who we believe ourselves to be, how we exercise, what we eat.
We like to think there’s some level of “unbiased research” in there, but typically that too, has passed through a filter of conditioning that is in line with who we feel we are.
Is it any wonder then that story telling is such a powerful tool for teaching (and learning)?
In one movement, we can bypass the need to memorise a statistic or fact, and share a journey rich with emotion, realisations and breakthroughs.
When we do this effectively, we connect at a deeper level with the people around us. We humanise the conversation.
Of course there is still a place for facts and figures, and furthermore, the story needs to be relevant and actually engaging (what’s the punchline).
This is both the challenge and the art of it, but because we inherently value experiential knowledge above intellectual “knowing,” as a listener we tend to give you a little bit of wiggle room as we wait eagerly to hear what happened next.