The Cost of Doing Nothing

There is an opportunity cost with every action or decision.

When you decide to go out for a meal, you are letting go of engaging in an infinite number of other activities.

When you start deep diving into your Facebook feed, you’re choosing to not engage in a different conversation.

There will always be these trades. And that’s OK.

But it’s important to recognise that whether we are conscious of it or not, this trade is taking place.

That even if we sit idly, we still are choosing to make no choice. 

There is also an opportunity cost here too. 

Of not deciding, or of doing nothing.

There is a cost in not cultivating intent.

It turns out, at the end of the day, we are responsible not just for what we say and do, but what we don’t say and what we don’t do.

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