A stock photo is that: stock.
Standard.
Sure, sometimes they “look” polished.
The lighting is always just right.
And it can seem convenient when you need an image.
But we are no longer just after polished, and we don’t tend to be drawn into shortcuts.
The alternative is images that show us who you are, show emotion and help us connect with you.
Help us understand who you are, or who is behind the brand or the business.
Images that help to build trust, even if the lighting is a little off.
There are definitely times to use images such as those generously shared by the people at Unsplash, but a lot of the time (and especially when it’s about your business) we’d rather see you.
