Last night I was proofing around an hour’s worth of video content, three eBooks and a really cool email sequence I had set up.
Basically, a ton of work.
I’m sitting there, watching the videos, and something didn’t feel right.
Anyway, realised that I needed to make some big changes to the order and the messaging in the videos.
I’d spent hours on editing it all.
But then I realised, would I be happy if someone handed me this thing I had created now… Would I send it out?
I realised that the answer was no.
Yes, perfectionism is a sickness, but sending work that doesn’t meet the standard is different.
In reality, it doesn’t matter how much time was spent, the sunk cost is irrelevant. Why?
In short, because it’s sunk. It’s gone.
But let’s look deeper:
- Because the people who will see this care nothing about my sunk costs.
- We need to look at the present moment and then going forward, not the past.
- To actually see an error before it goes out is a gift, not a burden.
- To keep going in the wrong direction after you see that you are off course is silly, even though it can hurt to pivot.
If you want to change something, it doesn’t matter how much time or money you already invested. The question is, what do you want to do going forward?
Of course, not an easy decision, but to get caught up in what’s been and gone is the number one way to prevent a positive pivot into a more powerful direction.
On that note, I’m back to work…
