If you pick up the pen that sits in front of you, how well can you describe it to the person sitting next to you?
My guess is it’s pretty clear.
A big part of this is you have conviction that it exists. You can see it, touch it, pick it up…
You can tell us a story about it, describe how it would feel to hold it and even open our eyes to the possible future we could create if we used it.
Now what about your business… how well can you describe what you do to the person next to you?
Is it as easy as with the pen?
Having conviction in the vision you have for your passion-fuelled business is huge.
Of course, to find conviction, we also need clarity – the first step to this is being absolutely clear on who and what this thing is for, what kind of problem will you solve? What journey will you take us on? How will it feel?
(Is your idea not fully clear? You can still grab the Superniche Framework for free – this will help you break it all down. Here is is)
