Remarkability is an interesting concept, and, it kind of speaks for itself.
After people engage with you, your product or service, what sort of impression does it leave?
Hopefully it’s a positive one and if so, do they notice it? Do they “remark” on it to others?
In the world of passion-fuelled business, this is particularly important, and a critical thing to think about.
Why?
Because if there are no remarks, it’s tough to gain traction and you end up in a vacuum.
You want word to spread. You want remarks.
The cool thing is, while we clearly don’t have “control” of this, we can do our best to play an active role. How you choose to show up in the world, and then of course on a larger scale the “brand” of your business, both play a key role.
While there’s no shortcut here, it’s definitely something to be thinking about in everything you create, from your content to how you run your events and how you speak.
[Here’s a great resource by my friend Johan from Favour the Brave on designing a remarkable business. There are some great take-aways on branding and design that can help you think through this.]
