You can play two games.
One is the game of convenience. You build something that delivers what we want faster, smoother, cheaper and closer.
Amazon, Netflix, F45, the one day business marketing workshop. Often, this wins.
There is another path though.
You can decide to create something longer, more impactful, often less convenient, but more remarkable… Something that people will travel for, something that they’ll pay extra for.
This is maybe even something that only you could build, and only works for the people you want to work with.
The path of convenience is about trying to win a race.
The other path is about the story that is written through playing the game.
