In 2019, Marie Forleo wrote a book “Everything is Figureoutable.” – a book about mindset based on relentless optimism.
Well, of course, she’s right.
And not just in the face of challenges or hurdles, but also in business.
If we want, we can now figure out what you do, and how you do it.
In todays hyperconnected space, we can figure out how our mechanic replaces the clutch, how to bake an amazing wedding cake, how to paint the house, or how to learn the guitar.
We can find step by step. There is no longer any secret ingredient.
What does it mean? Well, as service or product providers on the other side of the table, we can stop pretending – we can open the gates, share what we have to educate and transform, and understand that people now engage with us because it’s easier, faster, they trust us, and our work makes them feel a certain way.
In most industries, patents, secret ingredients and protected IP rarely stands up today.
Now it’s about execution, reputation, quality and speed.
