When we specialise for a specific task, we narrow our focus.
We create a specific lens that allows us to excel in one area.
So, what of dreaming?
What of breaking the path?
What of throwing out the wheel so that we have to reinvent it?
Following “best practice” isn’t always the best idea…
Diversity, getting outside of the building, dreaming, ideating, can feel like a hindrance. It takes us away from our area of focus, our sub-culture, our niche… yet conversely, it’s the only way we can differentiate and create something new.
(P.S – I stole the title of this blog post – this is also the title of a book that’s sitting here on my desk by Carlos Castaneda.)
