The Gartner Hype cycle teaches us about the adoption curve of new technology.
We see the early adopters buy in, prices are high, mass media grabs on, there’s a pop, and then inevitably the slide into the trough of disillusionment.
The “hype” part is that “little extra” at the front end.
Hype is the mass media pop.
Hype is the super caffeinated hit.
Hype is the social media buzz.
Hype is when we ramp up emotions and expectations for a short term gain.
While hype can give a little “something extra,” it’s not usually a viable strategy, as hype doesn’t last.
Not only does hype have an energetic cost to be a part of, but it also doesn’t make that much of a difference to long term adoption.
So the question is, what does long term, calm and consistent output look like?
What does productivity, without the hype feel like?
How could removing the little “pop” help our energy going forward?
