Making more noise

If you’re a busker, one way to be heard is to turn up the amplifier, and beat the drums louder.

When we get louder, we make more noise.

Surely we can be heard?

Another way is to keep the volume the same, but create something that stands out, that people talk about, and something that we seek out.

When word spreads, there’s carriage. It’s far more powerful than turning up the volume.

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