How can I stand out?

Do I go brighter?

Faster?

More bold?

LOUDER?

***More important seeming?***

🤪🤸‍♀️More Playful?🙃🕺

It turns out, no matter which axis we choose here, it’s already been done.

After trying all of the above, in a somewhat exhausted fashion, we’ll always find that our only edge is our own story.

Rather than creating something that “stands out” and steals attention, what about creating something that is more us?

What about something from within that only resonates with a particular group of people over a longer period of time?

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