This is a term that a lot of people really dislike.
Here’s a workaround:
- See something that could be improved, for someone.
- Make a note of who this kind of person is, what they believe in, and how you think you could help improve the situation.
- Have an interesting conversation with either this person, or someone who is kind of like them.
- When you have the conversation, listen, and then talk about your idea. Remember to tell them the story about how the idea came about.
- Repeat this with four more people.
- Reflect. If needed, adjust the idea, the types of people you speak to, or the story you share.
A lot of people dislike marketing, but most people don’t mind having a conversation.
