Since Tim Cook became Apple’s CEO in 2011, they’ve build a lot of momentum.
In physics, momentum is measured by the mass of an object multiplied by the velocity.
Velocity is a bit different than speed. Velocity has a “directional” component.
This means that momentum isn’t just influenced be the “mass” of the whole thing, but by how fast it’s moving, and where it’s going.
Cook has lifted Apple’s momentum – both the “mass” of the organisation has gone up, and the direction has solidified.
While Jobs was a pivotal revolutionary – a change agent, Cook has taken the direction and mostly solidified it.
One iPhone iteration after another, again and again, we see a similar thing rolled out.
And this is common. The bigger the organisation gets, usually, the more momentum it has.
As small business owners, we sit on the opposite end of the spectrum. While we can have a lot of velocity, we have less mass, and are typically able to change direction a lot faster.
The question is, do you want more momentum?
What is the environment asking for?
And if the answer is yes, do you want it through more mass in your business?
If so, what does that look like?
Or is it through more velocity?
And, if it’s through more velocity, is this through increasing the speed at which you operate, or, being set on your direction?
