One of the biggest issues that we have with a lot of authorities, “talking heads” or public figures is that we don’t trust them.
In particular, we don’t trust their physiology.
It’s not something we notice, or often talk about, but it makes a huge difference.
When we perceive a stressed state from a salesperson, a marketer or a teacher, it freaks us out a little.
This lack of communion makes it hard to trust the content that they are throwing at us.
When we sense a relaxed physiology, we see someone who trusts their own process, surroundings and commitment.
When you’ve bought in and relaxed into your own consistent process, it’s easier for me to buy in alongside you.