I just got a new 500g bag of Porter St. Coffee.
Any new bag is always a highlight – mainly because the old bag is getting low, and you can taste it…
With the bag of coffee, they included a card. It’s 8cm x 12cm tall, and gives a bunch of detail about the coffee.
But it’s more than that. The card describes the coffee:
“It’s easy going on bar ensures a great coffee is always at hand and will suit a wide range of brewing parameters.”
This card is telling a story. The language is telling me about who they are and what they believe in.
It’s also telling me a story about who they perceive me to be as a buyer.
The card of course has a lot more information – it’s printed on 100% recycled paper, the coffee is “graded” in 5 different areas, and I can even find out about the origin of the name “Porter St.”
So, on one little piece of recycled card, the team at Porter St. are educating me on coffee, helping me become a more enlightened coffee drinker, sharing their story and vision, and allowing me to be a part of that journey with them.
The coffee needs to taste good, but we rarely move to buy solely on features and benefits, we act from feeling, emotion, trust and a sense of belonging.
