We usually notice people once they break through.
The top rated podcast, or the busiest café on the street…
It’s like these people were thrust into the limelight, somehow born to be in service of hundreds or thousands.
So it can feel like the most direct way to “more” is to try and blast out to thousands as well. We can even buy more reach.
But that’s not usually how it happens. To be able to serve “more,” they first created magic with with a few.
We need to give the specific people we want to help something to talk about. Something that makes them feel better about themselves when they share your stuff with a friend.
It’s easier to blast and hope for the best, but only when we commit to magic with a few, do we earn the right to keep doing our work with others.
