The only question really, is what are you selling?
- An idea (let’s go to the movies)
- A change (action, donations)
- A point of view
- A product
- A service
- A feeling
- An experience
Some sales involve a financial exchange, others a time, or energetic exchange.
Either way, understanding (and embracing) the process of relationship, enrolment, tension and opportunity is critical if you want anything to happen.
