On the side, or as a main thing:
Spend 100 (quality) hours going deep, then see if you can create value for a particular person or two.
If it resonates, and you can figure out a model that checks out, you might have something…
- Video confidence coaching – video is a non-negotiable for corporates and small biz. Keep a particular niche in mind, spend 100 hours to get confident, then help some people show up and stand out.
- Proper home office setups for virtual. A lot of C-level corporates aren’t flying around the country doing presentations, instead, they’re now using $120 Logitech webcams from their kitchen table with no microphone. Help them meet somewhere in the middle.
- Blog (on anything niche). Don’t look for a monetary return within 100 hours, but you’ll be close to having an idea on how to blog, which is the ticket.
- Podcast. As above – you likely won’t make money from the podcast, but if you’re niche, you’ll build relationships and an audience, which are both big assets.
- Dog walking – not around the block though… take the little guys on an adventure, complete with organic beef liver treats. Premium service.
- Walking, meditation, book reading, or ocean swim group – Don’t try to monetise this group, but rather create a movement, and then look for spin off opportunities or events.
The thing is, 100 hours isn’t a lot of time. Most people have this – particularly if they cut some of their facebook feed. And still, 100 hours can actually can take you pretty far.
The gap isn’t time, or a lack of ideas (as arbitrary as these ones are – feel free to add more…),
The gap is the execution.
