Or really, Netflix trailer now isn’t it…
Either way, in a “trailer,” you see something pretty interesting, that can really help your marketing and even service.
In under a minute, you can understand:
a) The main story (who the character is, what happens to them – i.e. character struggles for clarity, meets guide, gets plan, works for results and helps others)
b) The way the movie will make us feel if we were to watch it.
c) Proof that the whole thing “works” or is legitamate – who the actors are, who’s the director, the award nominations…
The cool thing is, when you think about any relationship, marketing campaign or even customer interaction, you can choose to see it as a trailer as well – as a sample of what’s to come if they stay with it (buy your service, go out with you again, etc)
So. Who’s the character or hero in the interaction (hint, it’s not you) and what’s the main story? How do you want the interaction, writing, or post to make them feel, and what signals are you giving that the whole thing works? (social proof, stories etc).
A lot of times, even the first step is enough to change the entire course of the engagement and create a totally new outcome.
(shoutout to copywriter Ray Edwards for the movie trailer structure)
