The idea of “audience” only holds up in absolute terms.
Sure. There’s an audience at the theatre.
But in a relative sense, “audience” doesn’t exist.
Everyone is on the court, in their own way, as the hero.
Someone is there on a date with their new girlfriend. Someone is there because it’s the latest popular show. Someone else is there to wind down after a big week at work.
We’re all at, or near the centre of our own journey, trying to move forward.
In business, it’s our job to see this. We need to see that there’s no real audience watching “us.”
So, what’s one way you can put yourself to the side, and help them?
Instead of traction, reach, or personal brand as a focus, what’s one way to speak to the right people, and help them succeed in one specific step of their journey?
People don’t care about what you can do. People care about what you can help them do, and how you make them feel.
