By

John
In the marathon, there’s kind of a line. A completion point. Until you enter the next one… In strength training, there’s really no line. You learn something, and the line shifts. It turns out, it’s the same in business. Often people in sales will talk about “getting someone over the line.” And while that might...
There’s a café towards the beach, and one to the west. Depending where I am, and who I’m with, We’ll choose one or the other. The one to the west is nowhere near as good as the one by the beach. It’s consistently average (service and coffee) The one by the beach is good. Consistently....
One of the things about checking email or insta, is it feels like it closes an uncertainty gap. What are people saying? Am I included? I better just check quickly… Turns out though, certainty is a mirage, and uncertainty doesn’t actually hurt us – we can still move forward, even when we don’t know what’s...
We usually notice people once they break through. The top rated podcast, or the busiest café on the street… It’s like these people were thrust into the limelight, somehow born to be in service of hundreds or thousands. So it can feel like the most direct way to “more” is to try and blast out...
I don’t like interrupting people… I was having coffee with my friend (a successful biz owner) and she’s talking about “values.” I cut in… “When you first came up with your business values, how did you get to them?” I asked because I notice a lot of small biz owners tend to “grab onto” lofty...
“I can’t believe nobody’s doing this yet!” Comes up a lot when we get an idea or new concept. It creates a kind of urgency and excitement – if we “fill the hole” there’s going to be demand! It can be a great place to start, but soon two problems pop up if we are just...
In drawing there’s a technique called “negative space.” Instead of drawing the object, you draw the negative spaces around it. Soon, you stand back and you’re left with something that looks kinda like the chair. When I come to your business or your service, I do it because of how it makes me feel. Your...
Put out something shiny. If you want to resonate with good clients, consistently bring your own work, story and assertions to the table.
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