What do you choose to do? What do you choose to not do? How did those two groups become established? When did you draw the lines in between them? What would happen if you re-considered these lines? With a shift in our work-life landscape, we’ve got a choice. We can look at things as though...

Over-extension and then mean reversion is a pretty natural tendency. We see it with fish in a school, birds in a flock, stocks in a market and humans in a culture. A lot of times (like now), a reversion back to something a little more culturally “normal” feels right. A little bit of what we...

The landscape changed, and you probably have had to to adapt. Maybe it was a switch to online? Maybe you’re working from home? Maybe you’ve changed some routines? Knowing what you now know, what would you change about how you went about it all? How would you set things up differently? Would you wait as...

Hype and volume is an easy way to front effort or concern. The idea is: If I yell louder about something, surely I must care more? Really, creating change is about enrolment. Of course volume might play a role, but it’s the underlying message, concept, story and language that’s far more important. If we aren’t...

Having an idea is kind of like having a certain amount of strength. It gets you so far, and allows a certain amount to happen. Perhaps it’s actionable. Maybe it’s helpful. It might even be able to be monetised. And, it can be thrown away, matched, replaced or copied. Not only are ideas cheap, but...

A few years ago I was sitting at a long table in a sales and marketing workshop. An entire weekend, shoulder to shoulder with small biz owners. And a big chunk of this workshop was around how to write great headlines or email “subject” lines. The idea with crafting the perfect “subject” is to stop...

First, before I talk about something I think is important right now, here’s another little sailing clip I found to set the scene. I was around 15 in this one (between NZ and various parts of French Polynesia): “Heave to” is a term used in sailing. This is when you fix the helm and sails,...

The bustling streets of the Junction, no parks on Darby St and the line out the door of the gelato shop on King… These were all scenes from early 2020 on a warm summers day. Right now, the same streets are empty. There is tape across the doors of the cafés and stores to limit...