When we present someone with a new idea, there is a point where we are asking them to jump over a canyon, or a gap. To change the way they are doing something, or to change a belief. A leap. This could be a sale, or an idea, or even inviting someone into a new...
Around 1936, Sylvan Goldman headed up a supermarket chain – he noticed that when people shopped with baskets, there was a point at which they couldn’t carry any more. From here, they stopped shopping – there was a constraint on how much they could buy. The first step was that he instructed staff in the...
Expressing a point of view sounds really easy, yet can be difficult. Unless what we are going to say definitely fits in with the framework around us, we’ve been largely conditioned not to do this since we were pretty young. So as we become an adult, it can be hard to express, to write, to...
There is an opportunity cost with every action or decision. When you decide to go out for a meal, you are letting go of engaging in an infinite number of other activities. When you start deep diving into your Facebook feed, you’re choosing to not engage in a different conversation. There will always be these...
When you are looking to sell your car, the last 10% of the work is important. The first impressions of a car in the used car market are important, it can change the course of the sale. The last 10% takes time. The polishing, cleaning the insides of the wheels, the finer detailing – this...
If you want to learn to handstand, or juggle, or surf, you are going to invest a lot of time, and see a lot of failed attempts. Often, people will use examples like this and talk about the fact that it’s important to be OK with failure. However, this is often a bit of a...
As you engage in your new project, you are going to face resistance.* Maybe you’ve joined a gym, maybe you are creating a podcast – there will be all sorts of excuses to not begin, or reasons to walk away, why it’s not good enough, or why you don’t need to finish. However, if you...
A lack of connection is a fundamental issue that we seem to face. Whether this is at a personal level, or at a small business level – with those who are looking to reach their audience. In both cases, we can either accept “what is,” or we can be willing to lean in, to create....