To create something new, bring a new idea to the table, and challenge the existing, is really hard. For many people, the recency bias is dominant: Google and Facebook will dominate forever, the education system and job market are stable and fixed, that the music, fitness, health and design industries exist as they do for...

A mechanical, over-stimulated, order-filling work week, as a cog in the system isn’t balanced by a weekly yoga or meditation class. This isn’t a theory, it’s just an experiment you can run. You can try it out any time for a few weeks and see. When we consider “self love” or “self care” practices, we...

Trying the same meal at a Japanese restaurant every night for 2 weeks straight is likely more than enough to decide if it’s right for you. For almost everything else though, we need longer. If you are looking to give a new habit, job, training routine or process “a spin” for a month or so,...

A “hot-cold” empathy gap is a cognitive bias where we underestimate the influences of visceral drives or “states” on our attitudes, behaviours and choices. This “state awareness” is something we cover in many of the breath workshops – it’s not just powerful for recovery and adaptation from training or other stressors, but to facilitate connection...

On F-18’s there aren’t a lot of comforts – raw metal, rivets showing everywhere. On a lot of racing yachts, they don’t even paint some of the internal surfaces, in order to save weight. Since the iPhone 6, there has really been very little actual improvement, despite a bunch of added features. In our product,...

When we blow up a balloon, we use a little trick. We “constrict” the neck of the balloon so that we get to pause, take another breath and fill it up some more. All the balloon sees is expansion. Ecosystems and animals (including humans) are a little different. We work on cycles. The expansion and...

When people play rugby, boxing, or even go mountain bike riding, they are signing up for difficult. Similarly, freediving, and marathon running are physically difficult. No question. When we engage in these activities, this is pretty clear. In fact, we pride ourselves on overcoming these hurdles. In some of them, it’s common for people to...

There’s this funny idea in a lot of the exercise/training industry that we can always improve. Your trainer or coach might have talked about this. Ideas such as “1% better each day,” “compounding improvements” etc etc. If we’re honest, if you are in a build phase of a new project or business, you, or someone...