When our needs are met in the transaction, there’s satisfaction. When we introduce connection, empathy and contribution over and above what was expected in the transaction, we now have an enriched experience. And even sometimes, if you forgot about my order, or the product was faulty, an enriched experience can make up for what would...
We create directionality within a lot of what we do: Our days, our work, our projects. From here, at point A, I want to get to point B. And, this is my desired time frame. Directionality is needed to create change. And, part of this is “focus.” Minimising distractions. But what happens if we bring...
An aircraft stays in the air because of “lift” – there’s a higher pressure on the bottom of the wing than there is on the top. This “upwards” force is generated as the aircraft moves forward and is enough to take flight. This difference in pressure though also causes what’s called a vortex at the...
I began this daily blog on December 12, 2017. About 450 posts ago. I’ve also been thinking about audio for a little while and after I finished up the Pillars of Power eBook as a resource, I knew it was time to start. So, in February I recorded the first of a new project, the...
Surfers long for uncrowded, perfect waves. Trips overseas, early morning, interstate drives… These are all common and are basically part of what it means to be a surfer. A couple of years ago, high end wave pools started to surface, such as Kelly Slater’s wave company Interestingly, like any disruptive movement in a culture, there...
In 1980 in their book “Positioning” Al Ries and Jack Trout discuss marketing and communication. They outline to us the “over-communicated society” at the time: “There is television. Commercial, cable, and pay. There’s radio. AM and FM. There’s outdoor. Posters and billboards. There are newspapers. Morning, evening, daily, weekly, and Sunday.” They go on to...
There are two ways to go in many areas of the service industry: Do the job as specified Stand apart through creating and doing the “extra” work that matters A paradigm shift in many of these roles can come alongside the realisation that to turn up, to open the doors, to “do the job as...
With a mouse-wheel available around every corner, it can be easy to get yourself into a few time traps. Outsourcing – sending work away to a third party – can be an attractive option. It can be time and cost effective and of course, it can make your job easier. However, if building trust and...
