If you pick a finite game, a particular question with a known set of rules on a fixed platform, you can optimise for it. “How do I win at chess?” “How can I grow my list?” “How do I get more social media likes and followers?” You can create a list of tactics, and if...

We’re still kind of stuck in a mud-patch. Small service businesses in particular have been spinning their wheels for some time, and while traction will come, often there’s a lethargy that remains. Depending on the action that’s been taken in the last two months, coming out of the mud – particularly at a staff and...

“Ninety percent of everything is crap.” Theodore Sturgeon was a science fiction writer in the 1950’s. He noticed that science fiction was a genre that was often slammed by critics for being rubbish. Sturgeon observed that the majority of examples in any other field could also be considered low quality – including art, poetry, restaurants...

While it might be helpful for some to “know” how to make instant coffee, there’s no need to “wonder” about it. The answer is right there on the side of the tin. It’s been “wondered about” before, to the point where the problem has been more or less solved. But while “wonder” might be useless...

When I was at university, there was a bakery that opened early in the morning that sold amazing fresh sourdough. While we were on an extremely tight budget back then, we would sometimes show up to get one of these fresh baked loafs after surfing on a cold winter’s morning. A bakery sells bread for...

If someone gives me a slice of home-made cheesecake, it’s pretty special. Of course I enjoy eating it, but beyond that, there’s a sense of gratitude, of enjoyment, and of appreciation. You can see as they finish the second knife cut on the slice that while this is just one portion of the cake, there...

For me, free diving is infinitely quiet. It’s a place I can go to find silence. It’s the perfect balance between stillness and challenge. The major attraction here is that even if there are others in the water, I’m alone. See, the “side hustle” concept has merit: Take the thing that you love, flip it...

When you turn up at your own wedding, how active and engaged do you plan to be? If there was a scale from zero to ten, surely it’s on the upper end? Now what about when you turn up at work on the day you need to deliver a presentation? Still pretty high… What about...