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In 2010, I ran my first advertising campaign for the running shoe store I owned. In a few days, I dropped 3,000 DL flyers into letterboxes in the neighbourhood. I did this by running home from the shop, and dropping them along the way. Each day I’d run a different way home until the flyers...
Recently my friend Johan gave me one of his artworks that’s now up on my wall where I work. In big letters, it says “The Only Way Out is Up.” A lot of the times we find ourselves facing a challenge. A big task ahead, a short time constraint, a difficult conversation. And when we...
At Aunty Peg’s coffee shop in Melbourne, you’ll get the best of the best as far as coffee goes. But, if you are after a latté, cappuccino or mocha, you’ll be either disappointed, or transformed, as they only serve it straight. No milk steaming, no frothing, no soy and no nut “mylks.” The place is...
About ten years ago I went to a music festival on a hot summer night in Sydney. Rage Against the Machine had the closing act – it was cool. When it wrapped up though, we realised we were right in the middle of a huge crowd and there were only 3 or 4 little exit...
We like to talk about assets and liabilities – “invest in the first, avoid the latter…” Usually we’re talking about visible, or tangible assets, like property, or stock options… Assets though can also be “developed.” This is huge. Think intangibles: skills, reputation, trust, networks and experience. So, given that individuals (yes you) already have assets,...
“How do I know what I think, until I see what I say?” – E.M. Forster. In a crowded, saturated market of same-same, “innovation” is the most important topic to focus on for many small businesses. The above idea, it turns out, may lie at the heart of what it means to innovate. Why? Well,...
The other day I was putting together a bed frame. I like to think I’m fairly handy, so usually I go ahead and get started on the assembly process with something like this, and then refer to the manual if need be. There was this interesting “spine” part that ran down the middle, which I...
The first time we start to learn basic movements on the gymnastic rings, we bring in this subconscious imprint of a gymnast. Even the name “gymnastic rings” reminds us of someone elite, perhaps from Russia, holding an Iron Cross way above the ground. So, we come into the situation with an idea. We start to...
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