In a scan of a website or news, we’re being hooked. The opening sequence of any story, by definition, works to bring us to attention. In Hollywood, it’s a desolate desert showing a character stranded by themselves hundreds of miles from civilisation. We put ourselves in their shoes. We lean forward in our seat. On...
A great software program ticks two major boxes – we keep using it over time, and we share it with others. The first box is important for the user and longevity. The functionality has to be passable, the UX/UI good enough, and the company values need to stack up enough for us to stay in...
On the side, or as a main thing: Spend 100 (quality) hours going deep, then see if you can create value for a particular person or two. If it resonates, and you can figure out a model that checks out, you might have something… Video confidence coaching – video is a non-negotiable for corporates and...
Yesterday I recorded a 60 minute live interview with a business owner, talking about marketing. It was my first time using YouTube, and, my first time with the new recording setup. Here’s what I learned: The setup for something new always takes longer than you expect.“Live” creates synchronicity and the opportunity for real time interaction.A...
We just finished up a drive back from Coffs Harbour. The original idea, was to stay for two nights in the hinterland, check out the town, maybe get in some surfing – and have a bit of a break from work. I’d booked something kinda like a “tiny house.” Pet friendly. So the ideas was...
If you want to sail to NZ, usually you go around the tip of the North Island, cross from the Tasman into the Pacific, and tuck into the east coast. Let’s pull up a map. Where is this place? What’s the bearing for Cape Rienga? What direction are we going? This leads to the next...
I was talking this morning with a woman that owns a cleaning business. She’s a little overwhelmed right now. She’s seen rapid growth, but a lack of structure and systems means there’s a lot of chaos. She’s also had a lot of change in her personal life. She’s recently moved house, and needs to get...
I was at the checkout at Country Road last week. Before I paid, they asked if I’d sign up for the “Country Road club.” As you might guess, normally I’m a default “no” for these things. They must have seen that coming though – said I’d get $35 on my account and I can spend...
